Completing an extensive search to fill a top leadership position, Under Armour announces that Mark Dowley is joining Under Armour as Executive Vice President, Global Brand and President of International, effective Feb. 1, 2011. Additionally, Kip Fulks has expanded his role and is now serving as the Executive Vice President of Product where he will oversee all of the company's products. Dowley and Fulks will report to Kevin Plank, Founder and CEO of Under Armour.

 

Dowley has extensive experience with over 20 years of global marketing expertise, including his most recent position as CEO of William Morris Endeavor Marketing, providing client management in entertainment and marketing services for major global brands. Dowley's previous leadership positions included CEO of Interpublic Sports and Entertainment Group, Vice Chairman of McCann-Erickson World Group and CEO of Momentum Worldwide. As Executive Vice President of Global Brand, Dowley will oversee Brand Marketing, Sports Marketing, Consumer Insights and Strategy. As President of International, Dowley will oversee the International businesses which include Europe, Asia and the Americas. Peter Mahrer, President and Managing Director of Under Armour Europe, has left the company having played a significant role in building Under Armour's European business and growing the EMEA business.

 

Fulks has been with Under Armour since its inception. He led the company's sourcing operation for a number of years, including serving as Senior Vice President of Sourcing, Quality Assurance and Product Development. He most recently served as Senior Vice President of Outdoor and Innovation. As Executive Vice President of Product, Fulks will oversee the Apparel, Footwear, Accessories, Innovation, and Outdoor business units.