Former Nike exec Tim Joyce named SVP at Brown Shoe

Brown Shoe Company, Inc. appoints Timothy J. Joyce to the position of Senior Vice President & General Manager-American Sporting Goods. In this role, Joyce will drive strategic growth for the American Sporting Goods (ASG) brands, including Avia, ryka and AND 1, which Brown Shoe added to its portfolio with the acquisition of ASG in February.

 

Joyce brings to Brown Shoe an extensive background in global sales strategy, product innovation and talent development for established and emerging athletic and wellness brands. He spent more than 19 years in a series of positions at Nike, Inc., where he was appointed Vice President-Global Sales in 1997. In the decade that followed, Joyce held leadership roles with sport and fitness-focused companies within and beyond the footwear industry, including President at FogDog.com, Executive Vice President at adidas America, President & Chief Operating Officer at HO Sports and Senior Vice President & General Manager at Nautilus, Inc. Most recently, Joyce was a partner at The Meriwether Group, a private equity investment firm where he handled brand and organizational development for footwear, apparel and accessories clients.

 

"Tim's proven expertise in building awareness and revenue for leading fitness brands by connecting with customers pursuing healthy lifestyles spans three decades, and is an excellent fit with the ASG brands. This is the ideal time to add dedicated leadership to the performance athletic area of our portfolio, as we complete the initial transition of ASG into Brown Shoe and turn our attention to growth and expansion," says Brown Shoe Division President-Wholesale Mark Lardie.