Levi's names former Avon exec Beto Guajardo Global Strategy VP and former Patagonia exec Paul Zadoff as SVP
Levi's names former Avon exec Beto Guajardo Global Strategy VP and former Patagonia exec Paul Zadoff as SVP
The Levi's brand has appointed Beto Guajardo as its new global vice president of strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.
"Levi's jeans and the people who wear them embody the energy and events of our times. The brand is more relevant to consumers today than it has ever been," says Robert Hanson, president of the global Levi's brand. "Beto's innovative and strategic approach makes him the ideal leader to leverage these exciting times to drive long-term profitable growth."
Guajardo brings extensive global experience in expanding product lines, building business in developing international markets, such as India and Russia, and creating compelling sales campaigns. Most recently, he served as vice president of North America strategy for Avon where he was responsible for developing innovative and transformational solutions to deliver top- line revenue growth and operating profit. During his tenure at Avon, Guajardo also held the roles of vice president of global sales strategy and vice president of Asia Pacific strategy and new business development.
"I am energized by the opportunity to work with and help grow one of the world's most iconic and dynamic brands," says Guajardo.
Guajardo's previous experience also includes leadership roles at McKinsey & Company, Alticor, Inc. and Deloitte Consulting. Guajardo received an MBA from J.L. Kellogg Graduate School of Management at Northwestern University and a B.S. from University of Illinois.
ALSO
he Levi's brand announces it has appointed Paul Zadoff as its new Senior Vice President of Wholesale Commercial Operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.
"Over the last few years, our Wholesale Commercial Operations has made significant strides in better meeting the demands of the consumer and the retail customer. Paul is the right leader to continue that momentum and deliver on our vision of building a world class, global commercial operations organization," said Robert Hanson, president of the global Levi's brand.
Zadoff brings more than 20 years of wholesale, retail and product experience to the Levi's brand. Most recently, he served as Vice President of Global Sales for Patagonia where he was responsible for the brand's Global Wholesale, Retail, e-commerce and Direct channels, as well as, Patagonia's International subsidiaries. Previous to Patagonia, Zadoff led the Global Footwear Product Creation engine for Li Ning, based in Beijing, China.
Prior to Patagonia and Li Ning, Zadoff held several global leadership roles during his tenure with Nike. As Managing Director of Nike Pacific, Zadoff was responsible for leading a team to make Nike the second most coveted youth brand across all industries, services, and sectors. He also served as General Manager Eastern Europe, Asia Pacific Footwear Sales Director and General Manager of Asia Pacific Equipment, where under his leadership revenue increased 22 percent.
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