Lance appoints Rick Puckett as EVP/CFO

Lance appoints Rick Puckett as EVP/CFO

Lance Announces Hiring of Rick D. Puckett as Executive Vice President and Chief Financial Officer

Lance, Inc. today announced that Rick D. Puckett will be joining the Company as Executive Vice President and Chief Financial Officer on January 30, 2006. Mr. Puckett, a 30-year veteran in corporate financial management, succeeds Clyde Preslar, who left the company in August of 2005 to pursue another opportunity.

Lance President and Chief Executive Officer, David V. Singer, commented: "We are excited to have Rick join our senior management team. His depth of experience, knowledge of the industry and proven leadership capabilities will play an important roll in defining Lance's future."

Prior to joining Lance, Mr. Puckett served as Executive Vice President, Chief Financial Officer and Treasurer for United Natural Foods, Inc., the country's largest wholesale distributor of natural and organic products, headquartered in Dayville, Connecticut. Before joining United Natural Foods in 2003, Mr. Puckett spent five years with Suntory Water Group, Inc., a bottled water distribution company based in Atlanta, Georgia, where he held positions as Chief Financial Officer and Chief Information Officer. Previous to his position at Suntory, Mr. Puckett held senior financial positions with consumer products distribution and telecommunications manufacturing companies.

Lance, Inc. manufactures and markets snack foods throughout most of the United States and other parts of North America.