Coca-Cola Enterprises names John Brock CEO
Coca-Cola Enterprises names John Brock CEO
Coca-Cola Enterprises names John Brock
Coca-Cola Enterprises named John Brock, a former Cadbury Schweppes executive, as its new chief executive officer on Tuesday afternoon.
Atlanta-based
Brock, 57, spent nearly 20 years at Cadbury, rising all the way to chief operating officer. He left Cadbury, the maker of Dr Pepper, in early 2003 after Todd Stitzer was named
Brock became
"Coca-Cola Enterprises is at an exciting point in its 20-year history, and I look forward to building on the company's rich legacy and strong foundation," Brock said in a statement.
Brock is, however, inheriting challenges as well.
Though
In 2005, the company's European volume declined 2 percent. Volume, a key measure in the beverage industry, is the number of cases sold. The company blames increased concerns about obesity in European markets like France and the United Kingdom, as well as general economic malaise and the increasing popularity of discount retailers. The company has said it expects to return to growth in 2006 in Europe, projecting a 1 percent to 2 percent volume increase for the year.
In North America,
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