Kraft Names Irene Rosenfeld New Chief Executive
Kraft Names Irene Rosenfeld New Chief Executive
Kraft Foods Inc. names Irene Rosenfeld as its new chief executive officer, replacing Roger Deromedi after a long period of sluggish results at the nation’s largest food company. Rosenfeld most recently was chairman and CEO of Frito-Lay, a division of PepsiCo. Deromedi, a 28-year veteran of Kraft, had been sole CEO of the company since December 2003. He previously was co-CEO with Betsy Holden, who subsequently was removed and put in charge of global marketing.
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