Campbell Expands U.S. Soup Business, Acquires Wolfgang Puck Brand
Campbell Expands U.S. Soup Business, Acquires Wolfgang Puck Brand
| Campbell Expands U.S. Soup Business, Acquires Wolfgang Puck Brand | |
| Campbell Soup Company recently outlined the evolution of several key strategies and detailed innovations planned for the upcoming fiscal year. Douglas R. Conant, Campbell's president and CEO, says, "We continue to be on track with major wellness initiatives across our portfolio, most notably in our U.S. soup business. We remain very bullish about our U.S. soup innovation initiatives for this upcoming fiscal year and beyond. Additionally, I am pleased with our progress in both Russia and China. We continue to be very optimistic about our prospects in both markets and envision further expansion in the coming fiscal year." Denise Morrison, president, North America Soup, Sauces and Beverages, outlines plans for the company's U.S. Soup business for the upcoming fiscal year, with a focus on the introduction of innovative new products. Some of these brands include the expansion of its Swanson stock line, Campbell's Select Harvest soups and V8 soups to name a few. Larry McWilliams, president-Campbell International, reviewed the company's progress in the emerging markets of China and Russia, where Campbell launched new products in September 2007. The Campbell Soup Company also acquires the Wolfgang Puck soup business from Country Gourmet Foods. Separately, Campbell has entered into a master licensing agreement with Wolfgang Puck Worldwide Inc. for the use of the Wolfgang Puck brand on soup, stock and broth products in North American retail locations, with an option to extend the brand into other related categories and channels. | |
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