Campbell Soup by artisan breadmaker Ecce Panis

Campbell Soup by artisan breadmaker Ecce Panis

Campbell Soup by artisan breadmaker Ecce Panis

 

Campbell Soup Co. said late Thursday it has acquired a New Jersey maker of artisan breads.

Ecce Panis Inc. of East Brunswick, N.J., will be folded into Campbell’s Pepperidge Farm bakery operations.

 

Terms of the deal were not disclosed.

Campbell’s (NYSE: CPB) said buying Ecce Panis was part of a larger plan to grow through “strategic acquisitions and outside partnerships.”

“Artisan bread represents one of the fastest-growing segments of the bakery category, and I am confident that we can leverage our sales and marketing capabilities to expand the availability of Ecce Panis products and complement our existing bakery business,” said Douglas Conant, president and CEO of Campbell’s.

The company makes handcrafted, stone-baked breads sold primarily through in-store bakeries at retail stores and supermarkets.

Ecce Panis, which was founded in 1988, has 115 employees in 113,000-square-foot baking facility in East Brunswick.

The Ecce Panis name will continue to be used.

Campbell Soup, which is based in Camden, N.J., sells products under Pepperidge Farm, Arnott’s, V8, Pace and the flagship Campbell’s name.

As reported in the Philadelphia Business Journal