Nestle Waters names Joe Wiggetman GM of Earth Brands
Nestle Waters names Joe Wiggetman GM of Earth Brands
Nestle Waters names Joe Wiggetman GM of Earth Brands
Joe Wiggetman has recently been promoted to general manager of Nestle Waters North America Inc.'s Earth Brands portfolio, consisting of the Re-Source and Keeper Springs brands.
In his prior role, Wiggetman was the senior manager of customer and channel development for convenience store for nearly three-and-a-half years, and part of the C-Store Leadership Team. Further, he was an integral part in helping the channel achieve a 43% share of the water category.
Re-source is natural spring water with recycling mission—a more sustainable approach to bottled water. It comes in a bottle made with 25% recycled plastic. Re-source is part of a national recycling pilot program that makes it easy (even profitable) to recycle empty bottles; 500mL and 700mL bottles made with 25% recycled plastic are sold exclusively at Whole Foods Markets.
Founded in 1999, Keeper Springs Natural Spring Water was launched by environmental lawyer and advocate Robert F. Kennedy Jr. and two friends, John Hoving and Chris Bartle, with a mission to help support, protect and restore our nation's waterways by donating 100% of profits to this cause. The brand Keeper Springs is named to honor the keepers of the Waterkeeper Alliance, which fights to protect waterways all over the world from polluters and degradation. Keeper Springs Natural Spring Water is bottled from carefully selected regional springs that are truly sustainable. Keeper Springs also supports the most comprehensive recycling legislation and has spent over a decade helping fight for better regulation, tough penalties and solutions. The Keeper Springs bottle is now made from 25% recycled PET, and will be at 50% later this year, with a goal to reach 100% sometime in 2011. Keeper Springs is available at select locations in the Northeast and Mid-Atlantic states, and soon on the West Coast.
For more than 25 years, the Hall of Fame has honored executives in the beverage industry who have demonstrated devotion, creativity and passion for the industry. Beverage World said it selected Jeffery into this group of industry "luminaries" for building the company into "one of the industry's leading champions of environmental stewardship."
Beverage World recognized Jeffery as part of the newest class of Hall of Fame inductees, which includes John Brock, chairman and CEO of Coca-Cola Enterprises; Edwin C. "Cookie" Rice, chairman and CEO of Ozarks Coca-Cola/Dr Pepper Bottling Co.; and Cliff Ritchie, president and CEO of Carolina Beverage Corp. and Cheerwine Bottling Co.
"I am honored to be recognized alongside some of the beverage industry's most innovative and passionate leaders," said Jeffery. "As the third largest nonalcoholic beverage company in the U.S., Nestle Waters is proud to be a leader in water stewardship and environmental responsibility, and we continue to look for ways to create shared value for all of our important stakeholders, from communities to employees."
Central to the leadership of Greenwich, Conn.-based Nestle Waters North America, a business of Nestle USA, is its 34-year history and single-focus on producing bottled water products.
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